UAE-headquartered Truebell, a leading GCC importer of fast-moving consumer goods (FMCG) has highlighted healthy frozen foods, Asian cuisine, plant-based and vegan, meat substitutes, local and organic produce as well as collagen-rich and gluten-free food and drinks as key trending products for 2020.
Over the last few decades, the UAE has become a melting pot of ethnicities, resulting in the globally attuned F&B destination that we see today and as a result, Truebell is working to align current and future supplies with these developing trends.
According to an industry report by Mordor Intelligence, the UAE has witnessed strong growth in its frozen food sector, with the market expected to increase at a Compound Annual Growth Rate (CAGR) of 9.3% during the period 2019-2024, with the most widely used products including healthy versions of ready meals, soups, fruit, vegetables, meat, poultry and seafood.
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