UNWTO, Google host Tourism Acceleration Program in MENA

Published 15 Dec,2020 via Daily News Egypt - The United Nations World Tourism Organization (UNWTO) and Google hosted their second edition of the global Tourism Acceleration Program in the Middle East and North Africa (MENA) region. The programme is designed to boost innovation and digital transformation in the tourism sector in each of the UAE, Saudi Arabia, and Egypt by providing key insights and market intelligence for effective tourism planning.

Held last Thursday, the online event was attended by UNWTO Member States’ tourism ministers, top travel associations, tourism boards and Destination Marketing Organizations from across the region. Participants from Egypt included representatives from the Ministry of Tourism & Antiquities, Egypt Air, Memphis Tours and the Egyptian Tourism Promotion Board, and many others who gained first-hand access to UNWTO and Google’s insights of the tourism sector and developed new strategies for a more sustainable recovery.

UNWTO Secretary-General Zurab Pololikashvili said, “UNWTO is proud to partner with Google to bring the power of innovation and digital transformation to tourism across the Middle East region. The effective use of data can help destinations of all sizes grow their tourism sectors, while at the same time providing key insights into how tourism can be managed responsibly and inclusively, with sustainability as the driving force.”