US modest clothing brand Veil expands across the Middle East
US-based Veil Garments has recently partnered with Azadea Group to bring its modest activewear to six Decathlon stores in the United Arab Emirates, Kuwait and Qatar.
“Azadea reached out to us directly after a few of their customers in Qatar requested them to carry our brand,” Veil founder Ahmad Ghanem told Salaam Gateway.
After selling well in Qatar, Decathlon expanded Veil products into all MENA locations. “We've actually sold out in most of their stores after the first order,” Ghanem said. “So they've continued to carry our brand with the increased demand for Veil products.”
While online shopping was soaring the past two years, helping global apparel sales stay afloat, Ghanem says working with physical store retailers like Decathlon better supports the brand. In September, Azadea announced plans to add more Decathlon stores to the four in the UAE and other key locations across Qatar, Bahrain, and Oman.
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