WhatsHalal kickstarts 2020 with fully subscribed seed round

• Support from regional investors to aid WhatsHalal’s overseas expansion, beginning with ventures to Indonesia, Malaysia and subsequently the rest of the ASEAN region
• Funding and support from fiercely competitive Indonesian funding scene seen as buy-in to WhatsHalal’s goal of digitalising the entire halal certification process
• WhatsHalal’s proprietary system is designed to reduce the time taken to prepare Halal documentation by up to 66% and cut down the total cost of obtaining a halal certificate by at least 50%

Singapore, Indonesia, 18 February 2020 – WhatsHalal Holdings Pte. Ltd (“WhatsHalal”) is pleased to announce the successful close for the fully subscribed first tranche of their seed investment round, raising an undisclosed amount facilitated by FundedHere, Singapore’s first Monetary Authority of Singapore’s (MAS) licensed crowdfunding platform.  

This investment, secured at a valuation of S$4.5 million, will primarily be used to fund WhatsHalal’s continued regional expansion and further development of its proprietary technology platform, which provides enterprise solutions to the Halal industry, and a secondary focus on talent acquisition and continued product development. 

According to data from DinarStandard, the global Muslim spend across lifestyle sectors is expected to grow to $3.2 trillion in 2024, with spending on Halal food options projected to hit US$1.972 billion in 2024.