Halal Wine Cellar uncorks the potential of the US alcohol-free beverage market
The US importer is tapping a burgeoning market due to the lack of zero alcohol wines, but has faced criticisms over marketing the beverage while an Austrian halal certification body will no longer give certification to ‘halal wine.’
Husband and wife entrepreneurs Mohit Chowdhury and Jakia Zaman launched their New York City-based online business Halal Wine Cellar during Ramadan in April 2021. “We’re trying to break stigmas,” Zaman told Salaam Gateway
After experiencing the product during a visit to France, the couple started selling 0.0% alcohol by volume (ABV) beverages in the USA imported from Spanish, French and Italian wineries, offering a variety of red, white, rose and sparkling.
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