Could halal French wines open doors for the British Muslim professional?
For Azhar Paul, wine is more than just a beverage; in the business world, it is often a major cultural hurdle for Muslim professionals: “I often see Muslim banking graduates struggling to negotiate a world where fine wines and champagne is the norm.”
When Azhar, who runs his own banking consultancy firm, discovered Domaines Pierre Chavin (DPC), through his accountant, spotted a massive opportunity for the latter in Britain. An established wine producer from Beziers in the south of France, DPC produces halal-certified and halal-audited wine.
Today, Azhar is the managing director of Azanti Non-Alcoholic Wines, the exclusive UK distributor for DPC. Azanti offers DPC’s Pierre Zero range of Merlot, Rose and Chardonnay wines as well as the more celebratory sparkling Perle France range and even a luxury ‘champagne’ called Gold Arabesque, which contains 24 carat gold ‘food’ flakes.
Free, in under 30 seconds
Join thousands of professionals reading Salaam Gateway — the Global Islamic Economy Gateway.
Already a member? Sign in
- 5 free articles every month
- Weekly Islamic-economy newsletter
- Save articles to read later
Tharik Hussain