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Halal Industry
Vietnam enacts first halal law to boost exports and Muslim tourism

Vietnam has introduced its first comprehensive legal framework for halal products and services, with Decree 127 taking effect on June 1, establishing rules on certification, labelling, and traceability in a move aimed at expanding the country's halal exports and also attracting Muslim tourists.

The decree, issued in April, requires companies to register with the Ministry of Science and Technology before conducting halal training, consultancy, or certification, and strengthens labelling requirements so halal products are clearly identified on packaging.

The framework is being paired with institutional support for exporters. The HalalViet Promotion and Experience Centre, recently launched in Hanoi, plans to represent Vietnamese businesses at halal trade expos in Indonesia, Malaysia, and Turkiye.

"We are working with experts to support domestic businesses, helping them not only achieve halal certification but also better understand market needs and develop products that meet actual consumer demand," a centre representative said.

The regulation addresses longstanding inconsistency in the sector, where suppliers and customers often applied differing interpretations of halal standards, making it difficult for food businesses to source certified ingredients. The decree provides a single framework for all participants in the halal value chain.

Vietnam's halal exports were valued at more than $700 million according to figures cited by the Department of Vietnam Customs, though estimates vary depending on how halal trade is defined.

With the new framework covering food, beverages, and tourism services, Vietnam is positioning itself to compete in the growing global halal market.

Islamic Lifestyle
SGIE Report 2026: How modest wear is reserving a spot in mainstream fashion

Global Muslim consumer spending on modest fashion reached approximately $347 billion in 2024, reflecting a 6.2% year-on-year increase, and is projected to grow to $444 billion by 2029, at a 5.1% CAGR, according to the State of the Global Islamic Economy 2025/26 Report.  

The continued momentum underscores the steady expansion of modest fashion as a significant segment within the global apparel market, supported by strong demand across key markets including Iran, Türkiye, and Saudi Arabia. 

Beyond its size, the sector is undergoing a structural shift. Modest fashion is transitioning from a niche, identity-driven category into a more integrated segment of the global fashion industry. Growth is increasingly shaped not only by consumer demand, but by how effectively brands and platforms embed modest fashion within mainstream retail environments, digital commerce ecosystems, and broader lifestyle propositions.

This shift is reflected in the increasing presence of modest fashion across established retail spaces, major shopping districts, and international fashion platforms. At the same time, the rise of social and livestream commerce - particularly in Southeast Asia - is reshaping how consumers discover and purchase products, reinforcing the importance of seamless, omnichannel engagement. 

In parallel, early-stage collaborations across sectors such as beauty, travel, and hospitality signal a gradual expansion toward lifestyle positioning, while emerging segments such as men’s modest fashion continue to gain visibility through showcases and brand experimentation.

At the same time, modest fashion consumers are becoming more discerning, with rising expectations around quality, design, and overall brand experience. This evolution is placing greater emphasis on brand positioning, product differentiation, and service delivery, while also encouraging brands to align with broader themes such as sustainability, authenticity, and cultural relevance. 

Investment and capital deployment within the sector are also becoming more strategic, with brands increasingly directing resources toward marketing, brand building, and digital capabilities to support scalable growth.

However, the ability to translate visibility into sustained commercial outcomes remains uneven, particularly where growth is driven by event-based exposure rather than long-term market integration.

Taken together, these developments point to a sector that is expanding in scale while simultaneously evolving in structure. As modest fashion continues to integrate into mainstream fashion systems, future growth will depend on the ability of stakeholders to build commercially sustainable models that extend beyond awareness into consistent demand, brand equity, and global market penetration. 

Collaborations emerged as a key mechanism for accessing new customer segments and embedding modest fashion into adjacent lifestyle categories. 

Experiential retail and hybrid store concepts were increasingly used to deepen engagement and complement digital channels. New product segments and functional innovations broadened the modest fashion market beyond traditional womenswear. Brands increasingly leveraged cultural ambassadors and influencers to strengthen relevance and visibility. International showcases and fashion weeks expanded modest fashion’s presence within mainstream global calendars. 

Several signals of opportunities exist, such as expansion of livestream and social commerce, normalization of modest fashion within mainstream retail and fashion platforms, rising visibility of men’s modest fashion and the broadening of modest fashion into a lifestyle-oriented brand proposition. 
 

OIC Economies
Türkiye inks deal with Saudi to advance Hejaz Railway project 

Türkiye and Saudi Arabia have signed two preliminary agreements to foster cooperation in logistics and drive regional connectivity. 

The two memorandums of understanding signed by Saudi and Turkish transport ministers will facilitate the construction of logistics centres and encourage joint initiatives across all facets of the railway sector. 

Transport volumes between Türkiye and Saudi Arabia hovered around 20,000 prior to 2012. 

“Although we currently fall short of that figure due to regional developments, our goal is to take our cooperation beyond even that level,” state-owned Anadolu Agency quoted Turkish transport and infrastructure minister Abdulkadir Uraloglu as saying.

Türkiye plans to modernize the historic Hejaz Railway and extend it to Oman to create an alternative global trade route to the Strait of Hormuz as well as for tourism purposes, according to Uraloglu.

The Hejaz Railway was originally built between 1900 and 1908, stretching about 1,322 kilometers between Damascus in Syria and Medina in Saudi Arabia. It was later expanded to nearly 1,900 kilometers with additional lines. 

Türkiye inked agreements with Syria and Jordan in April to modernize their railway systems with the eventual aim to create a Southern Europe-Persian Gulf transport corridor. The network was expected to take four to five years to build, Turkish transport minister had said at the time.

The initial stage involves connecting Türkiye to Aleppo, utilizing the existing Aleppo-Damascus-Jordan network, passing through Saudi cities of Medina and Makkah, with Oman as its final destination. 

Source: Turkiye Transport and Infrastructure Ministry

Türkiye and Saudi Arabia are monitoring developments on the Syria-Jordan-Iraq routes, Uraloglu said at the recent signing. “Two test runs starting from Türkiye through Iraq and extending to Saudi Arabia have clearly demonstrated the feasibility of this route."

The road project extending from Iraq’s Basra Gulf to the Turkish border is also underway, with its design phase complete. The corridor, which includes highways, railways, energy, and communication lines, will be realized through international funding in partnership with the UAE, Qatar, Iraq, and Türkiye, according to the media body. 

The construction of new and revival of old or damaged transport projects is key to establishing regional connectivity. Last month, Lebanon launched a tender process for a railway rehabilitation project linking the northern city of Tripoli with the Abboudiyeh area on the Lebanon-Syria border. 

Türkiye restored a strategic 350-kilometer railway along the Syrian border to freight traffic in April, after its first comprehensive rehabilitation in over a decade.  
 

OIC Economies
Dubai office market surges as demand outpaces supply

Dubai's office market posted a sharp rise in activity in the first quarter of 2026, with transaction values more than tripling year-on-year to AED8.2 billion ($2.2 billion) across roughly 1,600 deals, even as regional tensions weighed on volumes in March.

Sales prices climbed nearly 25% year on year, and rents rose around 20%, driven in part by strong demand for off-plan offices, a segment that had barely registered before this year. Al Sufouh 1, Business Bay and Jumeirah Lakes Towers accounted for the bulk of activity, with the top five locations representing over 70% of all first-quarter transactions.

January and February drove the bulk of deal volumes, accounting for more than four-fifths of the quarter's activity. March saw a year-on-year dip of over 10%, with ready transactions falling by nearly two-thirds as regional tensions escalated following the outbreak of the Iran conflict on February 28.

Commercial real estate data for April and May shows transaction volumes broadly flat year on year at around 900, though prices continued to climb with the median rising by three-quarters to approximately AED3.2 million and the per-square-foot rate more than doubling to AED3,600.

Company formation figures point to sustained occupier demand. Dubai International Financial Centre registered 775 new companies in the first quarter, with March its strongest month, up nearly 60% year on year. Abu Dhabi Global Market reported a 5% year-on-year rise in company registrations in March.

OIC Economies
BYD suspends $1bn Turkiye EV Plant, pivots to Hungary

Chinese electric vehicle maker BYD has suspended plans for a $1 billion factory in Turkiye, opting instead to expand production capacity in Hungary as EU tariffs make European manufacturing more cost-effective than importing from nearby markets.

The company has put on hold a proposed plant in the Aegean province of Manisa, announced in mid-2024 and intended to produce 150,000 electric and hybrid vehicles annually, with its first compact EV now set to come off a Hungarian assembly line by year-end.

The move deals a significant blow to Turkiye's automotive ambitions. "There would have been benefits for supply chains, jobs, research and development, battery production, side industries as well as AI, so many diverse contributions," said Anıl Şentürk, chair of the automotive committee at the Istanbul Chamber of Commerce. "This was a direct foreign investment, so its contribution would not only have been to the automotive sector but the country's economy itself."

The Manisa facility, when fully operational, would have employed 5,000 people, with most of its output destined for export. The project's suspension follows rising EU tariffs on imported electric and hybrid vehicles, which undermined the cost case for building in Turkiye rather than within the bloc. BYD is also in discussions to take on space at an existing plant in Germany.

The suspension carries additional risks for BYD in Turkiye. The Turkish government granted the company an exemption on most import tariffs in exchange for the investment commitment, an arrangement that helped BYD capture a 24% share of EV and hybrid sales in the country last year. Halting or cancelling the Manisa plant could expose the company to legal action and the loss of those trade advantages.

"If the decision is final, BYD is most likely to be stripped of their advantages in the local market and potentially lose this market to other Chinese competitors or European models," Şentürk said.

BYD has not ruled out returning to Turkey at a later date.

Islamic Lifestyle
SGIE Report 2026: Large-scale investments, destination developments, digitalization continue to boost Muslim-friendly travel 

The Muslim-friendly travel sector continues to expand, with Muslim outbound travel spending reaching $249 billion in 2024, up 14.9% from $217 billion in 2023, and projected to reach $424 billion by 2029, reflecting an 11.2% CAGR, according to the State of the Global Islamic Economy 2025/26 report. Saudi Arabia, Malaysia, and the UAE remain the largest Muslim travel markets. 

GCC countries are deepening commitments across Africa and the Arab world, with the UAE and Qatar deploying multi-billion-dollar tourism and real estate pipelines in Egypt and Zanzibar. Gulf capital is re-engaging with Syria through large-scale aviation, real estate, and infrastructure investments, using tourism-enabling assets as early entry points.

Image Courtesy: State of the Global Islamic Economy 2025/26 Report

Saudi Arabia’s Umrah ecosystem is becoming the sector’s most advanced digital infrastructure, with the Nusuk platform now mandatory for visa applications, accommodation, and transport booking, complemented by an integrated digital wallet, an AI-powered air-rail booking system, and a forthcoming credit-profile-based visa issuance model. 

Saudi Arabia opened up investment access in Makkah and Madinah through regulatory reforms and residency incentives, accelerating institutional and high-net-worth capital into Umrah-linked real estate and large-scale accommodation ecosystems.

Artificial intelligence is also being deployed at operational scale across Hajj, covering crowd management, multilingual guidance, and real-time mobility coordination. 

OIC aviation markets are expanding capacity through new airline launches, long-haul low-cost models, and digital-first distribution strategies, backed by significant sovereign and private investment. Saudi Arabia alone plans three new carriers as part of a $100 billion aviation overhaul, while sovereign investment in regional carriers such as AirAsia signals a broader push to expand seat capacity and connectivity.

Mega-events are becoming a programmatic demand driver, with Qatar, Morocco, Uzbekistan, Senegal, and Saudi Arabia hosting or preparing for major international sporting and business events through 2026.

Sustainability is receiving sharper regulatory attention, with airlines facing significant carbon compliance costs and destinations formalizing community-based tourism models to broaden the economic benefits of visitor growth. Cruise operators and travel companies launched and marketed halal-certified, Muslim-friendly, and Umrah-focused cruise offerings across multiple routes, alongside new residential cruise ship plans.

Fintech and innovation initiatives are increasingly focused on pilgrimage finance, transport efficiency, and infrastructure operations across Muslim markets. Middle Eastern destinations are leveraging global entertainment brands and luxury real estate partnerships to anchor mixed-use tourism districts and enhance international appeal. Meanwhile, governments in emerging markets are structuring tourism assets to crowd in private capital.

Looking ahead, the strongest opportunities lie in accessing Saudi destination pipelines, scaling sub-Saharan Africa hospitality exposure through multi-site structures, and embedding Muslim travel tools within existing super-app and airline distribution ecosystems rather than building standalone platform. 

Islamic Finance
SGIE Report 2026: Islamic finance transitions from steady growth to deeper maturity

Islamic finance plays a central role in the broader Islamic economic system, offering financial tools and institutions that support investment, trade, and halal economic activities across sectors.

In 2025, the industry has moved from a phase of steady growth to one of deeper maturity and faster digital adoption. Last year saw a shift from incrementalism to ecosystem building, driven by the strategic adoption of emerging digital architectures reshaping financial and real-economy ecosystems. 

The scale of the Islamic finance opportunity has expanded beyond simple asset accumulation to encompass depth, liquidity, and product diversity.

Global Islamic finance assets were valued at approximately $6.0 trillion in 2024/25, reflecting 20.6% growth from $4.9 trillion in the previous year. The sector’s trajectory suggests a compound annual growth rate (CAGR) of approximately 10.2%, targeting a valuation of $9.7 trillion by 2029, according to the new State of the Global Islamic Economy report. 

Major Islamic finance markets are using policy reforms, new institutions, and capital market tools to strengthen their Islamic finance systems this year.

Multilateral institutions are also playing an important role in the Islamic finance ecosystem by setting standards, providing financing, and helping countries build the legal and technical foundations for growth.

One of the most consequential developments in 2025 was the strategic pause in the implementation of AAOIFI Shariah Standard 62 on Sukuk. 

Targeted sukuk, government programs, and structured social finance initiatives are helping direct capital toward development goals.

Early-stage and growth capital continued to flow into Islamic fintech, consumer finance, and platform-based business models, supporting the development of new financial products and services that serve the broader Islamic economy.

Fintech activity in Islamic finance focused on regulated growth this year. Key themes include new licensing frameworks, sandbox approvals, digital bank launches, and clearer rules for digital assets.

Islamic social finance, including waqf, Zakat, and microfinance, is moving from informal charity to structured programs with clearer governance and delivery models. These tools connect Islamic finance to social development goals and can mobilise resources that sit outside the formal banking system. 

Innovation in Islamic finance is shifting from one-off pilot projects to market-ready structures and rules that can
be repeated and scaled. These innovations often connect Islamic finance to other sectors, such as real estate
and trade, by creating new ways to structure compliant investment products.

Meanwhile, social impact is becoming a more visible part of Islamic finance.
 

Islamic Finance
Talent shortage stymies AI ambitions of regional banks

Banks across the Middle East & Africa lack artificial intelligence specialists required to industrialize the technology across institutions, a new study has identified.

Talent remains the core deterrent to scaling AI initiatives across MEA banks, as the region continues to face relevant personnel shortages, the Evident AI MEA Index report has revealed.

UAE lenders have emerged as best performing banks in Evident’s AI index for banks - MEA, assessing 25 of the largest Middle Eastern and African banks on the quality of their talent stacks, their innovation efforts, the tech leadership of their top executives and the guardrails they’ve set up to govern AI effectively.

UAE-based Emirates NBD leads all banks in the Middle East and Africa on AI maturity, edging out local peer First Abu Dhabi bank, the UAE’s largest bank by assets, which ranked third.

South Africa's Standard Bank Group and Nedbank Group, which ranked second and fourth respectively, have prioritized customer preferences and behaviours in their AI deployment.

Source: Evident AI Index Rankings - June 2026

Emirati and South African lenders dominating the index have emphasized high-impact processes such as payment processing, onboarding, risk analytics and customer advisory.

Emirates NBD has hasnt concentrated as many resource on R&D or experimentation as other lenders and instead has opted for deployment and scale. The lender has more AI staff focused on software implementation and product management – roles critical to connecting AI to business goals – than any other bank ranked, and has reported tangible results - over 98,000 AI-enabled interviews helped save 13,000 recruiter hours and around $400,000.

First Abu Dhabi Bank has focused on scaled enterprise deployment, having automated 50% of its cross-border payments, while AI advisors have helped increase revenue per relationship manager by 30%.

Saudi Arabia’s Al Rajhi (#9), Dubai-based Mashreq Bank (#10), Abu Dhabi Commercial Bank (#12), Qatar National Bank (#16), National Bank of Kuwait (#18) and Dubai Islamic Bank (#21) made it to the index.  

Yet a dearth of specialist AI personnel is limiting the technology’s proliferation, forcing banks to rely heavily on imported expertise. MEA banks employ an average of 300+ AI professionals, compared to a global benchmark of more than 1,750.

Within MEA, AI development staff account for 0.49% of the overall employee base. Not only is the density of regional talent pools significantly below the global benchmark of 0.9%, but they are also unevenly distributed, higher in South Africa (0.95%) and much lower in the UAE (0.29%), Kuwait (0.29%) and Saudi Arabia (0.16%).

Furthermore, MEA banks are increasingly exposed to the global AI talent squeeze, the report said, “compounded by geopolitical instability and structural labour market pressures”.

Most banks invest in AI training programs, but these are not at parity and lag behind global standards.

“Beyond employee training, banks are actively responding to AI talent constraints through internal capability-building efforts that include executive education programs, internal AI events, and targeted graduate or internship pathways. At present, such investments remain uneven and fragmented across the cohort,” the study added.

The World Economic Forum estimates that AI investments across banking, insurance, capital markets and payment businesses will reach $97 billion by 2027.

Halal Industry
SGIE Report 26: Halal food sector witnesses structural rejigs, driven by infrastructure, investments & innovation 

The halal food sector continues to witness a structural realignment, triggered by geopolitical sentiment, sovereign capital and expanding Muslim consumer markets.

The widely documented Gaza genocide has prompted Muslim consumers to express their political postures through the power of their choice, resulting in shunning of Western F&B brands. Resultantly, a systemic reorientation of demand has helped create entry points for homegrown alternatives and local brands, according to the newly released State of the Global Islamic Economy 2025/26 report.   

Halal is shifting from a compliance label to a full consumer lifestyle proposition demanding product quality, ethical alignment, across all formats. 

Large-scale capital commitments from sovereign and institutional investors are driving the transition from opportunistic participation to strategic platform-building.

The creation of Sadia Halal - a $2.07 billion joint venture between Brazil’s MBRF and Saudi Arabia’s Public Investment Fund to produce the world’s largest halal chicken company - marks the clearest expression. Almarai’s $4.8 billion five-year plan and JBS’s $85 million Saudi expansion further reflect how red meat, poultry, and seafood are being consolidated under vertically integrated, regionally anchored platforms.

Operationally, the sector is shifting toward large-scale integrated infrastructure, with major investments such as Al Ghurair Foods’ poultry complex in Abu Dhabi, ABIS Group’s facility in Nigeria, and Malaysia’s expanding certified manufacturing base, alongside government-backed seafood infrastructure in Oman and Malaysia. 

Mutual recognition is also dissolving cross-border barriers, facilitating trade and positioning halal standards as tools of export competitiveness and economic diplomacy. 

Innovation is powering the space with advanced manufacturing, AI, and digital traceability, shifting halal food’s competitive frontier from certification access to technological capability. Almarai embedded computer-vision quality inspection on its poultry lines, Tanmiah introduced AI-driven poultry management and IoT monitoring, and Malaysia launched the fully digital MYeHALAL certification system. 

Indonesia’s mandatory online halal logo requirement and the OIC’s Fiqh Academy ruling on cultivated meat suggest how halal governance is preparing for the next frontier of food technology and supply-chain transparency. 

Social impact is becoming a measurable dimension of halal food policy, as governments prioritize inclusion-driven formalization over fee-based compliance. 

Numbers reflect the optimism and the sector’s wider role in the Islamic Economy ecosystem. Muslim consumer spending on food reached $1.5 trillion in 2024, reflecting 6.3% growth from 2023, and is projected to reach $2.1 trillion by 2029, representing a 6.2% CAGR over the forecast period.

Overall, Muslim consumers spend 17.4% of global market spending on food. Indonesia remains the largest Muslim food consumption market globally, followed by Bangladesh and Türkiye. 
 


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