MIHAS 2026, the 22nd Malaysia International Halal Showcase, concluded on September 26 with $1.66 billion (RM6.78 billion) in reported sales value across its exhibition and trade-matching programmes, a 12% increase on the $1.48 billion (RM6.05 billion) recorded in 2025 and about 35.6% above the event's $1.23 billion (RM5 billion) target.
The four-day showcase, held at the Malaysia International Trade and Exhibition Centre (MITEC) in Kuala Lumpur from September 23 to 26, attracted 69,104 visitors from 93 countries — a 37.3% rise on the 50,340 who attended in 2025 and the highest attendance recorded since MIHAS began in 2004. Exhibitors and International Sourcing Programme buyers came from 58 countries.
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"The winners recognised today have demonstrated the resilience, creativity and forward-thinking capabilities needed to navigate a rapidly changing global marketplace. Through the MIHAS Awards, we hope to inspire more companies to innovate, embrace technology, compete internationally and contribute meaningfully to the continued growth of the global halal economy," said MATRADE Chairman YB Dato' Seri Reezal Merican Naina Merican.
The largest reported component of sales came from the International Sourcing Programme, which contributed $985 million (RM4.02 billion), up 10.9% from $889 million (RM3.63 billion) a year earlier. The exhibition itself generated approximately $487 million (RM1.99 billion), with the leading product categories including processed food, food technology and packaging, frozen food, and fertilisers and agrochemicals. Malaysian small and medium-sized enterprises generated $152 million (RM620 million) in sales, up 11.3% from $136 million (RM557 million) in 2025. SME participation at the event has grown sharply, rising from 64 companies in 2021 to 339 in 2026, an increase of 429.7%.
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Technology featured prominently in the event's commercial activity. Of the more than 22,000 AI-assisted business appointments generated during the showcase, 324 completed matches were associated with $6.86 million (RM28 million) in reported sales. The AI platform will continue operating until 2027, enabling businesses to maintain connections with potential buyers after the physical event has closed. MATRADE Chief Executive Officer Datuk Abu Bakar Yusof said the result reflected growing opportunities for Malaysian companies to reach international markets, with Agentic AI and the MADANI Digital Trade Platform intended to sustain connectivity between exporters and global buyers beyond the exhibition.
Malaysia's halal exports reached $16.8 billion (RM68.52 billion) in 2025, up 10.9% from $15.1 billion (RM61.79 billion) in 2024. The government is targeting halal exports of $19.6 billion (RM80 billion) by 2030 under the 13th Malaysia Plan.
The MIHAS Awards 2026 presented 13 awards across three core flagship categories: the Excellence Awards; the Innovation, Sustainability & Digitalisation Awards; and, for the first time, the Women in Export, or WiEX, Awards. YB Dato' Seri Reezal said the awards programme had evolved beyond recognising existing achievement. "The MIHAS Awards are no longer only about recognising excellence achieved today. They are also about recognising the capabilities that will shape the halal industry of tomorrow. This year, MIHAS has placed greater emphasis on innovation, sustainability, digitalisation and emerging technologies because these are increasingly important to how businesses compete and create value globally," he said.
The awards placed particular emphasis on companies using artificial intelligence, emerging technologies and digital solutions to improve products, processes and market reach. An independent external auditor was appointed to observe and validate the evaluation process.
Among the recipients were NIMS Adeliciousz Sdn Bhd, Industri Makanan Jati Sdn Bhd and RK Mubaraka Sdn Bhd in the Product/Service Excellence category; Chocofac (Malaysia) Sdn Bhd and Haritage Brands Sdn Bhd under the Emerging Star category; and Zhafou Global Sdn Bhd under the WiEX Product/Service Excellence Award.
The Innovation, Sustainability & Digitalisation Product/Service awards went to HYGR Sdn Bhd, PrintDaddy Sdn Bhd, Betrimex (Coco Investments Pte. Ltd.), Mega Fortris Berhad, Nestlé Products Sdn Bhd and ABIN Manufacturing Sdn Bhd, while Innovate Health Sdn Bhd received the corresponding WiEX award.
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