Businesses have always welcomed endorsement. Someone who champions their offerings. Which is why brands and star power have historically crossed paths. Celebrities and athletes have endorsed products from food and beverages to cosmetics and household items to amplify their presence and uptake. 

But in today’s time of new-media capitalization, it is almost a matter of course for businesses to leverage the power of technology to bolster their reach. Social media has given rise to a cohort of content creators who have developed a digital presence, focus on engagement and community and have become a trusted presence within their communities, strong enough to exert a considerable 'influence' on their followers.  

This rising clout of influencers has forced businesses to return to the drawing board and pen a new marketing playbook. 

The hype is not misplaced - the global influencer marketing market size has more than trebled since 2019, increasing from $6.5 billion to an estimated $24 billion in 2024, according to data and business intelligence firm Statista. 

The halal food sector is no different. It is an evolving space, both in terms of options and uptake, and is now no longer restricted to Muslims. There has been evidence of its adoption among non-Muslims, throwing the arena wide open for halal food businesses to capture a sizeable chunk of the overall F&B ecosystem.

However, for halal food to find continuous favour among consumers, businesses must tap into the growing power of influencers, forging a personalised connect with the consumer. 

“Influencers, or rather, content creators, are crucial for halal food providers. With social media marketing dominating many brands' marketing budgets, this sector will only get bigger and more indispensable for every business in some way shape or form,” says Amena Khan, a UK-based social media influencer. 

Sealing the deal

Influencers wield considerable hold on consumers' purchasing power – a study by PR agency Matter Communications, that surveyed more than 1,000 US consumers, revealed 69% of respondents are likely to trust an influencer, friend or family recommendation over information coming directly from a brand. Food and beverage generated the most consumer interest and most potential to act on influencer content, followed by health and wellness. 

“Given how widely used social media is in this current day and age, influencers can play a vital role in a brand’s exposure and visibility to their Muslim consumers. All it takes is one image or short video of the restaurant going viral to reach a large and varied audience across the country - much quicker than any word of mouth or an online search would yield,” says Layla Hassanali, founder of Halal Girl About Town, a platform dedicated to finding the best halal restaurants in the UK. 

Influencers can help forge an alliance with the wider non-Muslim consumer base, which may struggle to recognize the benefits of halal food beyond religious context. An all-inclusive approach may also blur the social distance between Muslims and non-Muslims and help combat issues like Islamophobia. 

“To a non-Muslim, a halal restaurant might come across as having closed doors; a place that only caters to Muslims. With influencers continuing to post about halal food and growing their platform reach, they can open the doors to many non-Muslims by showing them that there is more to the restaurant/brand than just a halal certification,” adds Hassanali. 

Impact of 'choices'
Influencers help form a genuine digital interaction, offering their own seal of approval and helping draw businesses and consumers closer. But for that to happen seamlessly, influencers must develop their own credibility. Especially in a field such as halal food, which has religious threads attached to it.

Hassanali explains: “Over time, an influencer’s platform will curate a specific audience that resonate with the influencer’s own lifestyle and brand choices. Lifestyle and brand choices are more impactful if they are in line with what you stand for.”

When we talk about DAOs (decentralized autonomous organizations), the conversation usually revolves around blockchain technology, decentralized governance, and the future of the internet.

But what if I told you that the essence of a DAO — community-driven decision-making, mutual responsibility, and shared ownership — has been a core part of Islamic history for centuries?

DAOs offer an opportunity to revive these values in a modern, digital context. Let’s explore how DAOs are not just a tech innovation but a continuation of cooperative systems we’ve practiced for centuries in Islam.

What is a DAO?

A DAO is an organization governed by code, not by a central authority. Decisions are made collectively by stakeholders through blockchain technology.

Think of it as a global cooperative where each member has a voice, and all decisions are transparent and executed automatically via smart contracts. DAOs operate on decentralization, trust, and shared ownership - values that resonate deeply with Islamic ethics.

Shura: The Islamic tradition of collective decision-making

One of the foundational elements of DAOs is collective decision-making, and that’s where Islam has a lot to teach us. The concept of shura (consultation) is central to Islamic governance.

In the Qur’an, Allah instructs the Prophet Muhammad (ﷺ) to consult with his followers in matters of mutual concern: “…and consult them in the matter. And when you have decided, then rely upon Allah” (3:159).

Shura involves the community in decision-making - a system where individuals’ opinions are valued. This reflects the democratic essence of DAOs, where every participant has a vote. Shura can be seen as a precursor to DAO governance. Decisions are made collectively, with no single person dictating the organization’s future.

Waqf: The Islamic model of decentralized charity
DAOs often manage collective funds transparently, paralleling the Islamic practice of waqf. A waqf is an endowment, typically for charitable purposes, managed by trustees on behalf of the community.

The waqf system operates independently from centralized control, with trustees ensuring the community benefits. The structure is transparent, much like DAOs, where resources are decentralized and managed for the collective good with accountability at its core.

The Ummah: Community and mutual ownership

Islam emphasizes the ummah - the global Muslim community united by faith, support, and shared responsibility. In a sense, DAOs extend this concept into the digital age. The ummah is decentralized, spread across continents and cultures, yet connected by faith and a collective sense of belonging.

DAOs, much like the ummah, function on shared ownership and responsibility. Each member of a DAO has a stake in its success, with decisions made for the collective benefit. Just as the ummah operates without a central leader, relying on mutual cooperation, DAOs embody this decentralized approach to governance.

Zakat: Financial responsibility and fair distribution

The principle of Zakat (obligatory charity) parallels another critical component of DAOs: fair and transparent wealth distribution.

In the same way that Zakat ensures equitable wealth distribution in the Muslim community, DAOs can ensure resources are allocated fairly. Whether focused on charity, community projects, or business, DAOs are designed to prevent exploitation and promote fairness.

What’s compelling about DAOs is their removal of intermediaries. Just as Zakat is a direct transaction between the giver and those in need, DAOs allow participants to decide directly how funds are used, cutting out middlemen who could misuse resources.

A return to Islamic values through technology

So, where does that leave us as Muslims in this increasingly decentralized world? The answer is clear: DAOs are not just compatible with Islamic values - they are an opportunity to revive and enhance those values using modern technology.

We live in an age where transparency, collective decision-making, and mutual ownership are not just ideals; they are achievable realities thanks to blockchain and decentralized systems.

By embracing DAOs, we are not merely adopting a new technological trend. We are returning to the heart of our Islamic tradition - one that values consultation, transparency, mutual support, and equitable resource distribution. DAOs allow us to create a new kind of ummah, one that is digital but grounded in the principles of our faith.

This is more than just an opportunity; it’s a responsibility. We now have the tools to build systems that reflect the best of Islamic governance, charity, and cooperation.

The question is, are we ready to step into this new digital frontier, guided by the values that have been with us all along?

Sharene Lee is chief operating officer and Ameerah Langer is brand & communications head at Takadao

Tourism Australia has launched its first consortium of travel agencies in Indonesia, to expand its outreach to Muslim travellers. 

The consortium has been launched with four travel partners in Indonesia: AntaVaya Umroh, As-Salam by Dwidaya Tour, Cheria Holiday, and Ramah Umroh & Halal Tour, TTG Asia reported. 

The agencies have rolled out an array of travel itineraries across Australia featuring Muslim-friendly experiences. 

Travellers depart on February 19, April 2, April 23 and May 28 next year, on Qantas Airways flights.

Itineraries include visits to the Blue Mountains, the alpacas of Port Stephens, Ballarat’s Sovereign Hill, the Sydney Harbour and Australia’s largest shopping mall - Chadstone Shopping Centre.

Agitya Nuraini, country manager for Indonesia, Tourism Australia, said that Indonesia has been one of Australia’s top five recovery markets in rebuilding to 2019 arrivals and trip expenditure levels. 

“In the past financial year, Australia welcomed 213,000 Indonesian travellers – 96% of 2019 levels – who collectively spent A$1.1 billion ($737.36 million) which was 26% more compared to 2019.

“Around 80% of Indonesia’s middle class is Muslim, and this population has a high discretionary income, a strong desire to travel, and are looking for authentic cultural experiences. Our consortium is another leap in our ongoing efforts to extend Australia’s many Muslim-friendly experiences to Indonesians planning their next holiday.”

Tourism Australia has been marketing Muslim-friendly visitor experiences for more than 20 years, offering promotions to Muslim travellers.
 

India has issued policy conditions for the export of halal meat and its products, effective today. 

The Directorate General of Foreign Trade (DGFT), said that specified meat and meat products can be exported as halal-certified to select countries, only if such goods are produced or processed and/or packaged in facilities certified under the 'India Conformity Assessment Scheme (I-CAS) - Halal' of the Quality Council of India.

The 15 target markets to which meat products can be exported include the UAE, Saudi Arabia, Bahrain, Bangladesh, Indonesia, Iran, Iraq, Jordan, Oman, Malaysia, and Qatar. 

The exporter must provide valid halal certificate issued under I-CAS by a certification body accredited by the National Accreditation Board for Certification Bodies to the buyer in the importing country. 

The directive applies to fresh and frozen meat from bovine animals, sheep and goats, as well as meat products. 

In addition to the I-CAS conformity, the producer, supplier or exporter must also meet the requirements of the importing country, as applicable, and must provide valid certifications to the buyer in the importing country issued by certification bodies approved under their halal system. 
 

Here's a roundup of key developments across the OIC ecosystem during the month of October

Editor's note: Agreements and collaborations have kept the GCC humming. The UAE concluded negotiations for a free-trade agreement with Malaysia, in an attempt to reduce tariffs, trade barriers and boost private sector cooperation. Saudi is exploring trade and investment opportunities with Egypt, and is looking to enhance its trade partnership with Oman. 

Trade Developments

Saudi Arabia / Egypt

Egypt, Saudi explore opportunities to boost trade, investments

Egypt’s Minister of Investment and Foreign Trade, Hassan El-Khatib, met with Saudi Arabia’s Deputy of the General Authority for Foreign Trade, Abdulaziz Al-Sukran, to explore strategies for boosting economic cooperation between the two nations.

El-Khatib highlighted the strong bilateral relationship and the potential to significantly increase trade and joint investments. He commended the efforts of Saudi officials in securing an investment protection agreement. (Zawya)

UAE / Malaysia

UAE, Malaysia conclude negotiations towards CEPA

Dr. Thani bin Ahmed Al Zeyoudi, UAE Minister of State for Foreign Trade, and Malaysia’s Minister of Investment, Trade and Industry, Zafrul Aziz, announced the completion of negotiations for a comprehensive economic partnership agreement (CEPA) between the two countries.

The deal aims to reduce tariffs, remove trade barriers, and boost private sector cooperation. In 2023, bilateral non-oil trade reached over $4.9 billion, with a 7% increase in early 2024. (Zawya)

Saudi Arabia / Oman

Saudi Arabia, Oman to enhance trade and economic partnership

Saudi Arabia and Oman discussed strengthening their economic partnership, with trade between the two nations reaching 36.8 billion Saudi riyals and Saudi exports to Oman totaling 22.5 billion Saudi riyals.

The discussions occurred during Omani Minister of Economy Dr. Said Al-Saqri's visit to the kingdom, where he met with Saudi Minister of Commerce Dr. Majed Al-Qasabi. The meeting highlighted efforts by GCC countries to boost regional and external trade. (Saudi Gazette)

Qatar / Uzbekistan

Qatar, Uzbekistan chambers discuss enhancing commercial ties

Qatar Chamber’s first vice-chairman, Mohamed bin Towar al-Kuwari, met with Uzbekistan Chamber of Commerce and Industry deputy chairman, Safarov Umidbek Akbarovich, to discuss enhancing cooperation and boosting trade between the two countries.

The meeting explored investment climates and partnership opportunities for Qatari and Uzbek business owners. Al-Kuwari emphasized Qatari businessmen’s interest in Uzbekistan and the chamber’s commitment to encouraging joint ventures. (Gulf Times)

Qatar / Tajikistan

Qatar, Tajikistan review trade, investment ties

Qatar's Minister of Commerce and Industry met with representatives from Tajikistan, Pakistan, and Iran, discussing enhanced cooperation in trade, investment, and industry.

The meetings were held in conjunction with the Asian Cooperation Dialogue's forum.

The focus was on supporting and developing these sectors, with exchanges on the forum's agenda topics. (Zawya)

Here's a roundup of key developments across the Islamic lifestyle ecosystem during the month of October

Editor's Note: Bisya Oasis and 13th Century Rustaq Fort join the eminent list of Islamic heritage sites. Saudi Arabia, meanwhile, has rolled out regulatory updates for temporary work visas for Hajj/Umrah services. 

Trade Developments

Indonesia

Indonesia to hold Modest Fashion Month for realizing global vision

Indonesia’s Ministry of Cooperatives and Small and Medium Enterprises hosted the first Modest Fashion Month on October 13 in Jakarta, supporting the country’s goal to become a global center for modest fashion.

Acting Deputy Temmy Satya Permana emphasized that the event aims to boost the local fashion industry's quality and competitiveness while promoting diversity and inclusiveness. (Antara News)

Taiwan / Brunei

Taiwan invites Bruneians to experience Muslim-friendly travel

Taiwan promoted eco-friendly travel and highlighted its Muslim-friendly environment to Brunei visitors at the Sabre Brunei Travel Fair 2024.

Abe Chou, representing Taiwan’s tourism authority, showcased unique travel experiences like the Alishan Forest Railway and Tanya Shen Green Bikeway.

Chou emphasized Taiwan’s commitment to becoming a halal hub, aiming to position Taiwan as a top destination for Muslim visitors. (Borneo Bulletin)

Japan

Tourists enjoy halal-certified Japanese cuisine in Kyoto

Muslim tourists are flocking to Honolu Grande Kyoto, a newly opened building in Kyoto’s Shijo-Kawaramachi district specialising in halal food.

The facility offers halal-compliant versions of popular Japanese dishes like ramen, beef sukiyaki, and wagyu beef, along with a prayer room.

The venue has gained popularity through social media, drawing Muslim families from Southeast Asia and beyond. (The Star)

Oman

Bisya, Rustaq Fort feature in Islamic heritage list

Oman's cultural heritage gained international recognition with Bisya Oasis in Bahla and Rustaq Fort in South Batinah being added to the Islamic world heritage list.

This achievement follows Oman’s participation in the 12th session of the Islamic World Heritage Committee in Azerbaijan.

The inclusion by the Islamic World Educational, Scientific and Cultural Organization (ICESCO) reflects Oman’s commitment to preserving its historical sites and rich cultural legacy. (Zawya)

Company News

Saudi Arabia

MakeMyTrip launches one-stop visa solution for Umrah travellers

MakeMyTrip, in partnership with Umrahme, has launched an eVisa service specifically for Umrah travellers, offering a 90-day single-entry visa with added benefits.

The platform provides exclusive Umrah-related services, including flight listings and curated hotel recommendations in Makkah and Madinah.

Travellers from the UAE booking flights to Jeddah or Taif will be directed to a dedicated Umrah page. (Zawya)

Regulatory

Saudi Arabia

Saudi Arabia updates regulations for temporary work visas for Hajj and Umrah services

The Saudi Ministry of Human Resources and Social Development has introduced regulatory updates for temporary work visas for Hajj and Umrah services. 

The updates include renaming the seasonal work visa to 'temporary work visa for Hajj and Umrah services' and extending the grace period for these visas from Shaban 15 to the end of Muharram. (Arab News)