Pfida

Pfida, formerly known as Primary Finance, is an ethical fintech company based in London, United Kingdom, dedicated to providing interest-free and debt-free financial solutions. Established in 2016, Their flagship offering, the Home Provision Scheme, operates on a co-ownership model where Pfida partners with clients to purchase properties without incurring traditional debt or interest. ​Pfida's products have been reviewed and certified for Shariah compliance by Sheikh Haitham Al-Haddad and the Islamic Council of Europe. 

Additionally, Pfida offers Grow-Your-Savings (GYS) accounts, ethical savings options that have historically provided up to 4.70% annual returns. The company’s mission is to reshape the financial landscape by offering fair and equitable opportunities for saving, investing, and home ownership, ensuring that their services benefit the community while adhering to ethical standards