6 lessons from the modest swimwear brand that made waves in the US for a decade
Modest fashion has come a long way in recent years. When Shereen Sabet, founder of Splashgear, first started building her own brand in 2006, the modest swimwear market was starved for options.
“When Splashgear first opened, there were literally only three other companies worldwide offering modest swimwear,” the then 35-year-old biologist-turned-entrepreneur recalled. “After Splashgear garnered much media attention, I witnessed a rise of copycat companies around the world, in Brazil, Europe, Far East Asia, and the USA.”
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May Rostom