7-Eleven Singapore Launches Range Of Ready-To-Eat Meals Made With Impossible Beef

Published 05 Oct,2021 via European Business Magazine - Impossible Foods and 7-Eleven, the leading convenience store in Singapore, have launched an international range of six new ready-to-eat meals inspired by various cuisines around the world at more than 350 7-Eleven stores in Singapore.

As part of the retailer’s commitment to making plant-based food accessible and affordable, 7-Eleven has expanded its ready-to-eat selection to include more sustainable meals made with the award-winning, plant-based Impossible Beef, in addition to the popular 7-Select ImpossibleTM Deluxe Burger launched earlier this year.

“One of the most important steps to achieving our mission is to achieve price parity with beef from cows. Long-term, we plan to be more affordable,” said Laurent Stevenart, Singapore Country Manager at Impossible Foods. “Following the immense popularity of the 7-Select Impossible Deluxe Burger earlier this year, we’re thrilled to expand our collaboration with 7-Eleven Singapore and add more delicious items to their ready-to-eat options. The convenience of 7-Eleven’s store footprint is unmatched, and we’re excited to offer more affordable options to their loyal customers.”

Leading the charge to make plant-based meat more accessible, 7-Eleven convenience stores in Singapore will be the first in Asia to offer the entire range of Impossible ready-to-eat meals at more than 350 locations. The new ready-to-eat meals are also halal-certified, giving fans more options for delicious, nutritious and sustainable foods even when they are on the go.

“As the leading convenience store, 7-Eleven is uniquely positioned to make a meaningful difference in our communities. With our extensive network of 7-Eleven stores spread across the island and with Impossible Foods’ mission to transform the global food system, together we can make plant-based eating more accessible and convenient anytime, anywhere.” said Mr Steven Lye, Managing Director of 7-Eleven Singapore.

Versatile and delicious, Impossible Beef looks, tastes and smells like ground beef from cows – but is made entirely from plants, with a much smaller environmental footprint than meat from animals. Since it’s made from plants, it uses 96% less land, 87% less water, and generates 89% less greenhouse gasses. This means environmental savings of 7 square meters of land, 3 kg of CO2, and 84 litres of water for every 113g serving consumed.

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