Halal Industry

A new addition to the London takeaway food scene secures seed funding

Pronto Eat, is a new niche food tech startup aiming to disrupt the online takeaway food market in the cosmopolitan and diverse capital City of London (UK) and soon Dubai (UAE).

Pronto Eat has just secured an initial Seed Funding from Rizvan Khalid, Managing Director of Euro Quality Lambs (EQL) one of the largest abattoir in Europe.

Mr. Khalid is a prominent member within the industry and serves on the board of the Agriculture and Horticulture Development Board (AHDB).

The amount of the funding is confidential, but Mr. Khalid will support Pronto Eat’s ambitious growth plans.

Pronto Eat allows you to discover niche cuisines around the capital which are tailored to individuals dietary needs; whether that is faith or lifestyle lead such as veganism, low calorie diet, halal, kosher etc.

The idea behind Pronto Eat comes jointly from Abul Rob & Musa Ahmed who founded and sold HalalEat, a takeaway ordering platform serving London Muslims.

Abul Rob, Pronto Eat’s CEO & Co-Founder; “Pronto Eat will cultivate the rapidly growing alternative diet scene in London whilst actively promoting healthy eating with the launch of our mobile apps mid 2019. Our apps will for the first time give you calorie details as well as additional enhanced wellbeing features to make your eating experience tastier and healthier!”

As a new challenger startup Pronto Eat aims to disrupt everything including the conventional commission only business models operated by the established aggregator marketplace food platforms like Just Eat, Deliveroo and Uber Eats.

Pronto Eat’s restaurants partners will be given the opportunity invest and be a shareholder within the business from day one in line with Pronto Eat’s vision of shared success! This unique investment partnership model will fuel Pronto Eat’s early stage growth without the need of continuous external investments in the short term. To our knowledge, such an innovative method of funding has never been attempted by a startup in the same sector.

Pronto Eat have some amazing things planned and since the launch of our pilot phase in selected postcodes (London; E1, E3 & E14) we have seen very positive traction. We currently have 50 active restaurants and a further 50 will go online over the next few weeks. Based on our current growth, we will be serving over 1,000 customers by end of February 2019.

Our delivery logistics is currently supported by our restaurant partners and in select postcodes we operate in partnership with Quiqup, a successful logistic startup that has been operating in London since 2014.