Agthia embarks on transformational journey with its strategy to become an F&B leader by 2025

• The strategy focuses on expansion and growth into value-add categories, through disciplined M&A’s, driving improved financial performance
• Clear focus on talent development in category management and transformation, while improving operations and fostering growth
• Sustainability and innovation at the heart of Agthia culture while being consumer-centric and meeting future demands 

Abu Dhabi, UAE, April 12, 2021 - Agthia Group PJSC revealed its long-term strategy to become an F&B leader in the Middle East, North Africa and Pakistan (MENAP) region and beyond by 2025. The strategy is built on three strategic pillars, namely growth, efficiency and capability, and is designed to extend the Group’s market leadership, provide significant value for all stakeholders and continue to drive profitability growth with a consumer-centric approach.

The Abu Dhabi-based organisation is engaged in manufacturing, distribution and marketing of a wide range of F&B products, including popular regional brands such as Al Ain (water), Al Foah (dates), Al Faysal Bakery & Sweets (bakery) and Grand Mills (flour and bakery) among others.

Khalifa Sultan Al Suwaidi, Chairman, Agthia Group, said: “One of Agthia's primary strengths lies in its resilient, balanced and progressive business model. As one of the pioneers in the industry, and to strengthen our position as a regional leader, the Agthia strategy over the next 5 years will focus on improving the efficiency of our existing businesses and pursuing new scalable opportunities in our region.