Agthia Group to accelerate digital transformation by adopting artificial intelligence

Abu Dhabi, UAE – Agthia Group, one of the region’s leading food and beverage companies, has signed a Memorandum of Understanding (MoU) with Microsoft UAE, offering scope to revolutionise everything from customer service to production, procurement, and employee engagement, and marking a significant milestone in Agthia's journey to become a regional digital leader in the consumer-packaged goods (CPG) industry.

The MoU focusses on:

• Revolutionizing Customer Experience with AI: One of the key initiatives under the MOU is the early adoption of Artificial Intelligence (AI) technologies in the UAE, the implementation of which into Agthia’s Water Home Delivery Contact Center is already improving our services to and interactions with customers.
• Establishing Smart Retail Stores: Agthia will also aim to leverage MS Dynamics Retail and POS solutions to establish smart and best-in-class digital stores, starting with our healthy snacks and coffee brand Abu Auf prior to scaling across the group.
• Enhancing Employee Engagement and Learning: Agthia has commenced the deployment of Microsoft Viva to improve employee experience, engagement, and continuous learning, helping to further strengthen the Group’s reputation as an innovative and engaging workplace.