Almarai, the Gulf's largest dairy company, has been ranked the most positively perceived brand in Saudi Arabia, according to the 2015 BestBrand Rankings from market research company YouGov.
The BestBrand Rankings are compiled using YouGov's daily brand tracker BrandIndex which tracks over 400 brands in Saudi Arabia, and is a daily measure of brand perception among the public in the Kingdom.
BrandIndex's Buzz score is calculated by asking consumers daily if they have 'heard anything positive or negative about a brand in the last two weeks, through advertising, news or word-of-mouth'. It then ranks the top 10 brands with the highest average Buzz scores over the past 12 months.
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