AlUla crowned world's cultural tourism project for 2025

Saudi Arabia’s famed AlUla, home to historical sites and civilizations, have been named the World’s leading Cultural Tourism Project 2025.  

AlUla secured the honour at this year’s World Travel Awards, cementing its position as a hub for culture, heritage, exploration, and discovery.

AlUla’s latest accolade comes after the city was named as the Middle East's leading cultural tourism project 2025, Middle East's leading Festival and event destination 2025, and Saudi Arabia's Leading Cultural Tourism Project 2025 at the recent regional edition of the World Travel Awards.

AlUla, sprawling across 22,561 square kilometres in the northwestern area of Saudi Arabia, offers a journey though oases, sandstone formations and cultural landmarks. It is home to some of the region's and the world’s most significant cultural landmarks, including Hegra, Saudi Arabia's first UNESCO World Heritage Site, which features a collection of preserved Nabataean tombs.