Amazon to rebrand Souq.com Egypt site this year

Published 27 Jul,2021 via Arab News - Economy CAIRO - Amazon said it plans to rebrand the Egyptian version of Souq.com as Amazon.eg this year, following similar moves in Saudi Arabia and the UAE.

Sales partners previously registered on Amazon’s Souq.com affiliate can access their accounts through the Amazon Seller Center in preparation for selling their products on the Amazon Egypt website immediately after its launch.

Amazon acquired Middle East etailer Souq.com in 2017 from Syrian entrepreneur Ronaldo Mouchawar.

On May 1, 2019, Souq.com UAE became known as Amazon.ae. On June 17 last year, Amazon launched its dedicated Saudi website Amazon.sa, rebranding the old Souq.com website.

Amazon announced plans in March to hire 1,500 new employees in Saudi Arabia and add 11 buildings to its network. The expansion will boost storage capacity in the Kingdom by 89 percent and its geographical delivery network by 58 percent.

The company operates an extensive logistics network and local operations across Egypt, which includes the main warehouse supported by 15 delivery stations across the country.

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