Arcadia launches a unique fragrance collection inspired by the celebrated legend Muhammad Ali


Dubai, 20 January 2022: Amna Al Habtoor, founder of UAE-based fine fragrance brand Arcadia, has launched a new fragrance collection in collaboration with Muhammad Ali Enterprises. Produced in the UAE, ‘Thunderous’, the name for the fragrance collection, was inspired by Ali’s commanding presence and charisma that attracted attention and admiration wherever he went.

To coincide with the launch, The Scent Library in Dubai’s Al Quoz district is hosting a three-day event, taking visitors on an immersive journey in celebration of the new fragrance.

“We created Thunderous as a reflection of this exceptional man who left a lasting impression of strength and peace with every encounter. The greatest in every respect, Muhammad Ali left a legacy of grace, integrity and resilience,” said Amna Al Habtoor, founder of Arcadia.

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