Photo: Ramadan 2016 promotion in an ASDA supermarket
Apart from Asda and Morrisons, UK grocers are doing relatively little for Ramadan, but more than last year when only a few items were on promotion.
As the holy month of Ramadan approaches, British supermarkets are increasingly taking steps to cater for the Muslim community. The nation’s expanding Muslim population has simply become “impossible to ignore” for bigger retailers, says Abdalhamid Evans, founder of Imarat Consultants, a halal intelligence firm.
In its last census in 2011, the National Statistics office noted that the UK population had grown by over 1 million Muslims since 2001. Since 2011, Home Office immigration figures suggest that over 280,000 non-European immigrants enter the UK a year with the bulk coming from South Asia, which is a region with a strong Muslim heritage.
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Alicia Buller