Baladna, Widam partnering to supply veal in Qatar

Qatar’s biggest dairy company Baladna and largest meat supplier Widam have partnered to supply veal to the local market for the first time.

The two companies said in a bourse filing on Monday (Mar 9) that Baladna will supply the veal and Widam will start a new production line for meat. Widam will market the meat and distribute it domestically.

Mohammad Badr Al Sada, chairperson of Widam and vice-chair of Baladna, said the partnership is part of Qatar’s plan for self-sufficiency, and will support local production.

Baladna opened in 2014. In 2017 when a trade embargo was initiated against Qatar by Saudi Arabia and its allies, forcing a shortage of imports including dairy, Baladna mobilized to transform its business into a major industrial producer by flying in thousands of cattle. It is now Qatar’s largest dairy and beverage producer, supplying over 90% of the country’s fresh milk. The company recently completed a successful IPO.

Widam Food Company exclusively handles the Qatar government’s subsidisation of Australian meat. It also imports meats from other markets on a non-exclusive basis.

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