Beyond Meat ups Mideast game, to debut in India as global competition in plant-based foods intensifies
DUBAI - Fresh from signing an agreement to be the preferred supplier for McDonald’s new plant-based burger, Beyond Meat is launching new products in the Middle East and debuting in India as it faces intensifying global competition.
Beyond Meat was one of the early start-ups that popularized faux meat and now the NASDAQ New York-listed company sees as competition food giants such as JBS, the world’s biggest meat supplier that said last month it will likely set up a new global company focused solely on plant-based products, as well as BRF and Tyson Foods.
The Los Angeles-based company will this year bring its Beyond Meatballs and Beyond Breakfast Sausage Links to the Middle East in response to the growing demand for meat substitutes, the company’s production and distribution partner told Salaam Gateway.
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