Booming meal kit deliveries in UK amid COVID-19 lockdowns also drive up demand for halal service
The UK has many meal kit services delivering pre-portioned ingredients to customers who use them to make home-cooked meals but so far, there is only one halal-focused non-subscription service.
The idea for Halal Fresh came to Saima Duhare in 2016 but it wasn’t until July 2017 that she formally registered it as a company. “I started to notice the landscape of the millennials, they lacked cooking skills or people weren’t being adventurous with their home-cooked meals,” said Duhare, who eventually started delivering her meal kits and recipes in London in April 2019.
“I wanted to bring back the joy and encouragement of cooking with a twist to which I wanted to extend to my community by offering Halal Fresh to experiment with different cuisines and use ingredients which we wouldn’t normally think of using such as black rice, quinoa or bulgur wheat, and the benefit of having a varied healthy balanced meal each evening.”
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