Brands embrace Ramadan with specialized product launches

Long recognized as a time of reflection, generosity, and communal gatherings, the holy month of Ramadan is also a period of festivities and giving. 

This year, many brands seized the opportunity to introduce first-time offerings that tap into the season's themes of faith, community, and giving back.

From modest fashion to commemorative gold bars, here's a round-up of some of the products launched during Ramadan. 

ANTAM's Damascus Mosque gold bars

Indonesian mining company PT Aneka Tambang Tbk (ANTAM) introduced thematic 5-gram gold bars featuring the Damascus Mosque design. 

Maryam's Korner halal kitchen tea towel

Maryam's Korner introduced the 'Halal Kitchen' tea towel as part of their 2025 Ramadan/Eid collection, blending practicality with cultural significance.

Natural Delights Medjool date boxes

Natural Delights introduced 2-, 5-, and 11-pound boxes of premium Medjool dates during Ramadan.

Wardah’s ‘Menangkan Langkah Kebaikan’ (Win the steps of kindness) campaign

Indonesian halal beauty brand Wardah prioritized community-building and inspiration through its new campaign, which features short films and digital activations. Although not a physical product, the campaign embodied Ramadan's reflection and charitable spirit by encouraging kindness and self-improvement.

Noble Panacea's exceptional collection

Noble Panacea introduced a curated line to counter dryness and fatigue by launching items including the Exceptional Overnight Chronobiology Mask, a Vitamin C Booster, and an Eye Lift Concentrate formulated for a refreshed glow. 

Charlotte Tilbury's limited-edition makeup collection

Charlotte Tilbury launched its first Ramadan-themed collection, featuring the Magic Cream, Pillow Talk Matte Revolution lipstick, and the Airbrush Flawless Setting Spray, all reimagined with celestial moon-and-star motifs. 

Victoria's Secret Ramadan collection

Victoria's Secret unveiled a Ramadan collection for the first time, showcasing modest designs that blend the brand's signature elegance with culturally conscious details. The limited-edition pieces cater to those seeking style and propriety during the holy month.

Huda Beauty's habibti kits

Huda Beauty introduced habibti kits specifically for Ramadan outings and gatherings. The face-and-lip set includes the Blush Filter Liquid Blush, Faux Filler Gloss, and a Lip Contour 2.0 pencil. A smaller, travel-friendly lip set features a mini Bombshell lipstick and a matching gloss.

Simihaze's Ramadan makeup set

Simihaze launched a trio of beauty solutions that address dryness and fatigue, common during the fasting season. These include the Easy Lash Clean Lift Mascara, Hydra Melt Dewy Skin Balm, and the rose oil-infused Super Slick Lip Balm in a universal shade.

House of Noya’s Prima Collezione

To celebrate the month of Ramadan, the House of Noya debuted nine perfumes alongside four scented candles. Each scent reflects the spiritual rhythms of Ramadan days and nights, encouraging moments of quiet reflection and serenity.

Lush's Eid collection

Well-known for ethical and vegetarian products, Lush introduced an assortment of scented treats specifically for Ramadan. Highlights include Lailah soap, infused with blackcurrant, and the Basma body scrub with raspberry and grape juices. The Noor lip balm, made with sunflower wax and organic shea butter, rounds out the line. 

IKEA’s Gokvällå collection

IKEA introduced the Gokvällå range, which includes a gold two-tiered serving stand, lanterns, printed rugs, moon-shaped cushions, and trays—all inspired by the day-and-night cycle of suhoor-to-iftar gatherings.

Rituals Cosmetics

Rituals Cosmetics introduced the limited-edition Alchemy Collection to relax and rejuvenate. Infused with amber and myrrh, the line includes a winter foaming shower gel, indulgent body cream, fragrant candle, and stone diffuser oil. Two new additions—a black volcanic sand scrub and a 4-in-1 face mask treatment with 24-karat gold flecks—offer extra indulgence for the season.

Scentz by Mauzan

Scentz by Mauzan unveiled special box sets pairing perfumes with dukhoon for Ramadan 2025. Founded by Emirati entrepreneur Rafia Helal Bin Drai, the brand spotlights Middle Eastern ingredients like rich oud, sweet rose, and warm amber.