CASE STUDY-Alchemiya Media – Disrupting the video-on-demand market in the Muslim media sector
| Alchemiya Media | |
| Founder & CEO | Navid Akhtar |
| Headquarters | London, UK |
| Year launched | 2015 |
| Funds raised | $247,000 in total financing ($179,000 in crowdfunded equity and $69,000 in early seed). Will be launching a Series A round for up to $5 million this year. |
| Subscribers |
2015 target is 5,000 subscribers. Year 5 target is 1 million subscribers. |
COMPANY OVERVIEW
Alchemiya Media is a new online, subscription-based, video-on-demand platform that aims to present the world’s best content about Muslim life. The channel aims to counter the negative portrayal of Islam and Muslims in mainstream media and shows Islam and Muslims in a positive light, covering art, culture, history, heritage, travel, lifestyle, spirituality and children’s programs. Alchemiya Media differentiates itself from other Islamic channels by focusing on lifestyle, rather than news and politics.
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