| AMARA COSMETICS | |
| CEO | Shamalia Mohamed |
| Year founded | 2011 |
| Headquarters | Los Angeles, California, USA |
Amara positions itself as the first U.S. halal-certified makeup brand, helping Muslim women with cosmetics and beauty. Amara helps with halal awareness and also positions itself secondarily as a vegan makeup line.
MISSION STATEMENT
Amara’s mission is to provide cosmetics that contain all-natural ingredients that are permissible under Islamic principles. Halal-certified, the company strives to raise awareness that ‘Halal isn’t limited to what is consumed as food but also applies to what is put on our skin’. All products are alcohol- and animal-free.
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Amina Akhtar