CASE STUDY-‘Halal in the Family,’ a crowdfunded Web comedy
| Halal in the Family - web comedy | |
| Who's behind it |
Actor Aasif Mandvi, who starred in Comedy Central’s fake news show, “The Daily Show,” where he held some pretty impressive fake job titles: Senior Middle East Correspondent, Senior Muslim Correspondent and, yes, even Senior Foreign-Looking Correspondent. Mandvi is now bringing his comedic chops to the Web via his crowdfunded Web series, “Halal in the Family,” which debuted in April. |
| What it's about |
Mandvi, an Indian-American, describes the four-episode project as “a sitcom parody about an all-American Muslim family,” with the express goal of tweaking Muslim stereotypes (“We’re not that kind of Muslim!”). Mandvi plays Aasif Qu’osby (sound that surname aloud and you’ll get the joke), the goofy but paranoid dad of teens Whitney and Bobby and husband to Fatima who is notable for his love of multi-color sweaters and pork. Full episodes can be viewed on YouTube as well as the comedy website Funny or Die. Continue reading
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CASE STUDY-‘Halal in the Family,’ a crowdfunded Web comedy
23 Sep 2015
Halal in the Family - web comedy..
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Matt Kwong