CASE STUDY-Peace TV’s niche market is 200 million and counting
| Peace TV | |
| Who's behind it |
The founder and president is the controversial and popular Islamic TV preacher Dr. Zakir Naik, who has been called one of the most powerful and influential Indian personalities in the world. |
| Headquarters | Mumbai, India |
| Channel tagline | “The solution for humanity." |
| What the channel airs |
Its programs feature famous scholars and orators on Islam, which the company describes as “edutainment” programming. Peace TV is not meant to promote any particular branch or sect of Islam, but all programs are based on the teachings of the Quran and Hadith. |
| The channe's reach |
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CASE STUDY-Peace TV’s niche market is 200 million and counting
23 Sep 2015
Peace TV ..
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Matt Kwong