CASE STUDY-SefaMerve a gamechanger in the modest fashion industry
| SefaMerve | |
| Chairman | Mehmet Metin Okur |
| CEO | Oya Okur Erciye |
| Headquarters | Istanbul, Turkey |
| Annual revenue | $25 million |
| Major products | Modest fashion sports sweatsuits, non-stitched bonnets, vitamin-E included hijabs |
| Customer distribution | 85 percent domestic, 15 percent international |
| Number of employees | 55 |
| Key competitor | Modanisa |
COMPANY OVERVIEW
SefaMerve is a success story in the online modest fashion market, producing innovative products to address the varied needs of urban and active Muslim women. With 4.1 million followers on Facebook, the company has developed a strong brand position via social media within two to three years of opening and is now seeking to expand globally.
KEY ACCOMPLISHMENTS
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