Competing for shelf space: Small companies supporting the growth of halal cosmetics
Muslim spend on cosmetics is estimated at $64 billion in 2018 from $61 billion in 2017, says the State of the Global Islamic Economy 2019/20 report.
The sector is forecast to reach $95 billion by 2024, according to the report author DinarStandard.
Smaller companies, especially from Southeast Asia, have had to compete for shelf space with more established and multinational brands, which might also have halal certification.
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