COVID-19 and Ramadan ‘super prime time’ opportunity for the Middle East’s mobile game developers
Middle Eastern app games developers have been rushing to launch new titles as millions are stuck at home due to COVID-19 movement restrictions and the holy month of Ramadan.
“Due to the situation developers have a once-in-a-lifetime chance to produce something, put it out there and make a splash,” Vincent Ghassoub, Co-founder and CEO of Falafel Games, a developer based in Beirut, told Salaam Gateway.
There are only a handful of mobile games developers and publishers in the Middle East and North Africa (MENA) that are either developing their own games, or re-working international ones for the regional market by translating content into Arabic and in certain cases, localizing the content for cultural specificities.
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