Creating a farm-to-fork halal food concept
30 Nov 2015
Insight
Salaam Gateway
The farm-to-fork restaurant concept is a relatively new trend that is growing in popularity in certain markets, especially in North America. Its appeal lies in consumers knowing that what is on their plate is directly s
ourced from trusted suppliers. With the success of Paramount Fine Foods that provides locally sourced produce to the Muslim market, how attractive would a new halal “farm-to-fork” restaurant be for Muslim consumers?
Paul Cochrane, Senior Associate, DinarStandard