Dairy giant Arla rolls out organic milk in UAE, posing price threat to other brands
DUBAI - Arla Foods, one of the world’s biggest dairy companies, has launched its first own-brand organic milk in the United Arab Emirates, targeting the broader population with a recommended retail price cheaper than what's already on the shelves.
“We want to democratise organic. We want to target the broader population, from the lower middle class and upwards,” Rasmus Malmbak Kjeldsen, senior vice president of Arla’s operations in the Middle East and North Africa told Salaam Gateway.
Arla products sold in the Middle East are halal-certified by Netherlands-based Halal HQC, said Kjeldsen.
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