Digital advertising for Ramadan: Foodtech start-up Zomato shares tasty search insights
As traditional advertising channels become more expensive and less effective during Ramadan, foodtech start-up Zomato's search data offer advice for restaurants and food brands advertising digitally.
With the annual fasting month of Ramadan slated to kick off in the final week of May and culminate with the Eid al-Fitr holiday at the end of June, businesses around the world that cater to Muslims are gearing up for month of behavioral changes from their users.
With most Muslims skipping lunch in the middle of the day to instead browse the web via their smartphones, international foodtech companies like Zomato find themselves uniquely well-placed to observe what Ramadan and Eid really mean for restaurants and food brands around the world.
Free, in under 30 seconds
Join thousands of professionals reading Salaam Gateway — the Global Islamic Economy Gateway.
Already a member? Sign in
- 5 free articles every month
- Weekly Islamic-economy newsletter
- Save articles to read later
Leighton Cosseboom