Domestic demand for better food standards drive China’s $17 billion halal sector
Photo: Xian, China-August 7, 2013: A woman sells street food in the Muslim district in Xian / Angela Ostafichuk / Shutterstock.com
China's estimated $17 billion halal food sector is growing fast with demand primarily driven by Chinese consumers placing greater trust in halal food following recent food scandals, especially in milk. As new players enter the market, and Malaysia seeks to develop China’s halal capabilities, what opportunities are there for new players to enter the halal industry in China?
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Paul Cochrane, Senior Associate, DinarStandard