Dubai’s first e-Ramadan content event sees ‘budget-friendly’ entertainment buyers, says organiser
Entertainment buyers at the Dubai International Content Market’s first-ever Ramadan event were “budget-friendly”, with most interested in ready-to-air productions and even re-runs from previous years, said the organiser.
The most popular genres were drama and comedy, followed by animation, cooking shows, and feature films, Vlad Borovina, Project and Sales Manager at DICM and the e-Ramadan Content Market, told Salaam Gateway.
The virtual event last week was attended by more than 100 professionals representing 60 companies from 18 countries, according to the organiser. They were content sellers and buyers, producers, directors, and content distributors.
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