- EDITA Has 66,000 Wholesale and Retail Customers, Exports to 17 Markets
- SAP Delivery and ERP Solutions Enable Real-Time Insights on Distribution
CAIRO, Egypt – 24 November 2020 -- EDITA, a leading FMCG company in Egypt and the Middle East, announced today at Cairo ICT that it is moving forward with its digital transformation roadmap with global technology company SAP, to drive Egypt’s USD 15 billion retail food sector.
As Egyptians continue to show rising demand for food and beverages, the country’s retail food market has reached an impressive USD 15 billion, according to the United State Foreign Agricultural Service.
EDITA is supporting Egypt’s food innovation. With five state-of-the-art production facilities encompassing 31 production lines, as well as a nationwide distribution network, EDITA is well able to meet the constant demand for its products. Its customer base includes more than 66,000 wholesale and retail customers, with exports to more than 17 markets in the region.
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Press Release