Egyptian designer Fadwa Mawahab says selling luxury abayas is no easy task

Last year was definitely a big one for modest fashion. From Dolce and Gabbana abayas to headscarf-clad models at New York Fashion Week, and the rise of exciting ventures closer to home such as street-style UAE brand Miella and Qatar’s first modest sportswear brand Oola, the industry is definitely taking shape.
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May Rostom