Emirates beats Samsung as UAE’s best brand in 2015 - YouGov

Photo: Davide Calabresi / Shutterstock.com

Dubai-based Emirates has been ranked the most positively perceived brand in UAE, according to the 2015 BestBrand Rankings from market research company YouGov.

The BestBrand Rankings are compiled using YouGov's BrandIndex Buzz score, which is calculated by asking consumers if they have 'heard anything positive or negative about a brand in the last two weeks, through advertising, news or word-of-mouth'. It then ranks the top 10 brands with the highest average Buzz scores over the past 12 months. 

Emirates climbed one rank since the end of 2014 to beat Samsung, which was knocked down three places to fourth. 

Of the Top 10 brands in the UAE, seven are technology brands, two are airlines, and one property developer. 

Three local brands are ranked in the Top 10 - Emirates, Etihad, and Emaar.