Image credit: Dubai Media Office website

OIC Economies

European, CIS countries dominate Dubai visitor numbers


Western Europe dominated tourism traffic in Dubai last year, with overall year-on-year visitor numbers up 5%. 

Arrivals from Western Europe stood at 4.1 million in 2025, making up a fifth of total visitor numbers, and up from 3.74 million in 2024. 

Visitors from CIS and Eastern Europe totalled 2.89 million, making 15% of the total visitor pool, followed by tourists from South Asia (2.89 million), Northeast and Southeast Asia (1.85 million; 9%), the Americas (1.40 million; 7%), Africa (897,000; 5%) and Australasia (401,000; 2%). 

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