Every Ramadan, this British beverage brand sees its sales soar
Vimto bottles arranged in a supermarket. Pic: Alicia Buller
As the UK gets into the full swing of Ramadan, businesses are busy catering to surging demand throughout the religious period. One brand in particular will fare well indeed. For decades, it’s been traditional for Arabs to wash down their iftars with Vimto, a British drink invented in 1908.
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Alicia Buller