Exports of South Korean cosmetics to OIC countries surge 28%
The Asian country’s natural cosmetics are primed to scoop up growing market share in the Middle East, Central Asia and Southeast Asia.
Sales of K-beauty products, the umbrella term for South Korean skincare and cosmetic products, reached record highs in 2021 with strong sales in Malaysia, Indonesia, Kazakhstan and the United Arab Emirates (UAE).
South Korean cosmetics continue to be globally popular with exports last year reaching $9.19 billion and exports to the 54 Organisation of Islamic Council (OIC) countries growing 28% to $395 million, also a new record.
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