Faith-based brand launches during global pandemic
October 19, 2020 - Communities around the world often express what they require as consumers and the marketplace around them may produce according to these needs. However, many mainstream brands have neglected the Muslim pound characterising the spending power of nearly 2 billion people around the world.
Entrepreneurs have for millennia found solutions to problems people face which have then often transferred into lucrative wealth generating opportunities.
“The 2019/20 State of the Global Islamic Economy report presents the continued momentum of the Islamic economy. The report estimates that Muslims spent $2.2 trillion in 2018 across the food, pharmaceutical and lifestyle sectors that are impacted by Islamic faith-inspired ethical consumption needs.”
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