Five ways to use social media for your modest-fashion startup
FashionValet co-founder Vivy Yusof. Photo supplied by FashionValet
As one of Malaysia’s biggest social media stars, she leveraged her fanbase to build a thriving business in Southeast Asia; now, Vivy Yusof, a.k.a. @vivyyusof, has set her sights on the Middle East, bringing her ecommerce venture FashionValet to the region last week for the first time.
Hosting a launch party in Dubai, United Arab Emirates, Vivy and her co-founder husband Fadzarudin Anuar showcased the platform, promoting Malaysian brands to regional buyers and media, FashionValet’s first event in the region is part of a wider plan to eventually launch a standalone Middle East portal for FashionValet.
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Rachel McArthur