Garuda most positively perceived brand in Indonesia - YouGov

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Indonesia's national airline Garuda has been ranked the most positively perceived brand in the country, according to the 2015 BestBrand Rankings from market research company YouGov.

The BestBrand Rankings are compiled using YouGov's BrandIndex Buzz score, which is calculated by asking consumers if they have 'heard anything positive or negative about a brand in the last two weeks, through advertising, news or word-of-mouth'. It then ranks the top 10 brands with the highest average Buzz scores over the past 12 months. 

YouGov has been comparing scores for over 500 brands in Indonesia since 2014.

Four local brands are ranked in the Top 10 - Garuda, Tolak Angin, BCA, and Telkomsel.