GIES 2016: Social media hits the catwalk: Meet modest fashion’s new trendsetters
Some of the world’s biggest modest-fashion brands have social media to thank for their rapid growth into million-dollar companies selling to customers in hundreds of countries. But social media is a difficult beast to master, and those who have used it effectively say that you have to keep changing as audiences move to new platforms.
Insights like this one were shared by the great successes in modest fashion at a session titled “Modest-fashion Influencers: Mastering Social Media to Gain Market Share” at the Global Islamic Economy Summit at Madinat Jumeirah in Dubai, on October 11 and 12, 2016.
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Shalini Seth, Media ME