(Photo: SandraViolla / Shutterstock.com)
Beauty brands have been searching for new markets to sell their wares, ramping up multiculutral products and marketing. (See, for example, L’Oreal developing a dedicated multicultural division and Estee Lauder touting inclusivity.)
But there’s an entire beauty market these bigger brands are still largely ignoring: the halal beauty industry. In 2013, American Muslims spent $800 million on cosmetics and personal care, and the global market figure is $46 billion, a number that is poised to nearly double in the next five years, according to the State of the Global Islamic Economy 2014/15 report from Thomson Reuters.
But if you search for “halal” on beauty sites like Sephora.com or Ulta.com, the results are disappointing, as there are none (except for some odd autocorrects). But all is not lost for Muslim women in search of good makeup in the U.S.
Free, in under 30 seconds
Join thousands of professionals reading Salaam Gateway — the Global Islamic Economy Gateway.
Already a member? Sign in
- 5 free articles every month
- Weekly Islamic-economy newsletter
- Save articles to read later
Amina Akhtar