Halal certification isn't just about religion, but a standard to increase product value, says BPJPH chairman

The chairman of the Halal Product Assurance Organizing Agency (BPJPH) of the Republic of Indonesia, Ahmad Haikal Hasan, has said that halal certification is not just a matter related to religion.

Rather, it has developed into a standard that can provide added value to a product.

"(Halal) certification is not just a matter of religion, because now halal has developed more widely into a standard for products that are applied by anyone in the world, not only by Muslims, but also for all mankind," said the chairman in Jakarta. 

His statement is in line with the objectives of implementing the Halal Product Assurance (JPH) stated in Law Number 33 of 2014, concerning Halal Product Assurance.

The objective of implementing Halal Product Assurance is not only to provide comfort, security, safety and certainty of the availability of halal products for the community in consuming and using products, but also to give added value for products economically.

"Halal is a blessing for all mankind," added the chairman. "Halal is a concept of value. Halal is clean, healthy, it is going back to the green concept, and is relevant to nature. Halal is a lifestyle." 

"Halal is a culture that even companies use as a reputation, as a branding image to show quality, to increase market expansion, and to generate income." 

In addition to being a form of protection, halal certification is intended to boost product quality and increase product competitiveness in the market, both domestically and globally.