There can be few deals where the need for Shariah-compliance is more apparent than the one that Japan’s Nippon Express took on in June. The logistics firm signed an agreement with Brahim’s Holdings, a Malaysian halal food producer, covering the delivery of halal airline meals to ANA Catering Services, a subsidiary of Japanese aviation group ANA Holdings.
While halal food is an established part of the global food industry, less attention has been paid to how that food reaches the consumer. When there were procedures in place, they tended to be voluntary. However, the deal between Nippon Express and Brahim’s could be a sign of things to come. Companies are increasingly paying attention to every stage of the halal process. The aim is not just to provide halal food but to ensure it gets “from farm to fork” in a Shariah-compliant way.
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Dominic Dudley