Halal cosmetics 2020: More traction in Asia led by demand from Malaysia, Indonesia, and exports from South Korea
Halal cosmetics sales are increasing with more companies getting certified and product ranges expanding but popularity is not evenly distributed worldwide, with the segment gaining more traction in Asia, especially Southeast Asia, than in other markets.
“There is an emergence of halal cosmetics but it is still focused on Asia and there is less recognition of halal beauty products in the USA and Europe,” Héloise Lefebvre du Prey, Project Manager for Southeast Asia at Asia Cosmetics Lab in France, told Salaam Gateway.
“In general, Southeast Asia is a very good market for halal cosmetics compared to two to three years ago when it was still considered a niche segment.”
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