Halal food producers can boost profitability by appealing to consumers beyond their primary market, but complacency and limited marketing efforts are standing in the way.
The halal food sector has traditionally catered to a specific segment, which is the ever-growing Muslim population. While some producers have gained ground among non-Muslim consumers in recent years, the majority remain within their comfort zone.
With people increasingly exploring other cultures and flavors, and as they seek food that’s better for them and the planet, there’s an opportunity to extend halal food’s reach to consumers who are not influenced by religious beliefs.
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