From the abattoir to the plate, consumer demand is spurring the growth of clearly labelled and regulated Shariah-compliant products across the value chain
Increasing demand for halal food is impelling the creation and maturity of an end-to-end ecosystem that begins with regulation and covers the entire supply chain all the way to the consumer’s plate. Such an ecosystem acquired a higher level of maturity in 2016 and industry participants expect this to continue in 2017 as the halal market sweeps into new geographies and embraces new population demographics.
Granular compliance standards at the domestic level are now guiding new entrants to the sector and consumers can now expect to taste halal ramen wheat noodles in Japan and sample halal bibimbap when in Korea.
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Shalini Seth, Media ME